The chairman of LGES took a central role in managing the communication aspects of the IPO, which is typically led by the CEO. This dynamic required careful navigation to ensure that the company’s messaging remained consistent and aligned with investor expectations, while also addressing internal leadership preferences.
On the other hand, LGES IPO had to be completed within a very tight timeline, where the last day for subscription scheduled just one day before the highly anticipated ARAMCO IPO, which increased pressure to secure investor attention in a short period of time.
BOXES developed and executed a tailored communication strategy designed to address the internal and external challenges, ensuring that Leaf’s IPO was successful.
BOXES ensured that the release of the supplementary prospectus was communicated clearly to investors, emphasizing that it was a regulatory requirement from the CMA. By framing it as a positive development that increased accessibility for investors, BOXES helped maintain trust in the process and avoided any internal blame-shifting.
While respecting the chairman’s central role, BOXES worked to refine the public messaging and ensure consistency, by providing the necessary media training ensuring effectively communicate Leaf’s mission, contributions to
environmental stewardship, and its key role in the Saudi Green Initiative. The communication plan highlighted Leaf’s leadership in advancing environmental technologies and sustainability, which was crucial to attracting investors aligned with these values.
BOXES developed a bilingual communication strategy, such as the prospectus and investor presentations, were professionally translated, and implemented a focused media and digital marketing campaign to ensure that Leaf’s IPO gained significant visibility despite the tight timeline. This included the development of a bilingual IPO microsite that provided clear, easily accessible information for potential investors, with targeted press releases and online advertising campaigns ensured strong media presence across relevant environmental and financial platforms.
LGES IPO was a successful, achieving double the subscription target, and effectively conveying Leaf’s environmental stewardship and leadership in the Saudi Green Initiative, BOXES helped position Leaf as an attractive investment for those aligned with the Kingdom’s ambitious sustainability goals.