BOXES responded with a swift and comprehensive strategy that leveraged both traditional media and digital channels, this multi-rout approach ensured that Talco’s IPO received widespread visibility and attention, despite the short window.
BOXES collaborated closely with Alinma Investment, Talco’s financial advisor to develop a robust and visually compelling investor presentation, which highlighted Talco’s market leadership in the aluminium sector also emphasized the company’s financial stability and future growth potential, and by tailoring messages to meet the interests and expectations of both institutional and retail investors, BOXES ensured that Talco’s strengths were clearly communicated.
BOXES implemented a targeted digital campaign across financial media platforms, ensuring that Talco’s offering reached a wide audience within a short period, this digital push, combined with BOXES' strategic use of social media and influencer partnerships, amplified Talco’s presence in the market and attracted strong interest.
To further enhance visibility and credibility, BOXES coordinated high-profile TV interviews with Talco’s leadership team, these interviews helped position Talco as a leader in the aluminium industry and gave the company a public platform to address key questions and present its growth strategy directly to potential investors.
The TV interviews were an integral part of the media campaign, contributing to broad media coverage and building trust among stakeholders.
Talco’s IPO stands as a testament to how a well-executed communications strategy can turn complexities into opportunities for success. Through BOXES' support, Talco overcame the obstacles it faced and strengthened its position in the capital market.